When Jordan Gibbs, 31, was laid off from her job as a recruiter with Lyft in November, her response was to spring into action. She pulled out her phone and decided to document her experience of unemployment, including a meticulous job-search plan, on TikTok.

As a hiring professional with eight years of experience, she saw that layoffs rippling across the tech space meant she'd be facing a different hiring market than what she was used to. All told, she went through 42 interviews over a two-month period before landing an offer in January.