KEY POINTS
  • Panera Bread is testing Amazon's palm-scanning technology at two restaurants in St. Louis.
  • Customers can use their palms to pay for their orders and connect to their loyalty program accounts.
  • Panera's loyalty program has more than 52 million members, representing a big expansion opportunity for Amazon One.

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Two St. Louis locations of Panera Bread are testing Amazon One's palm-scanning technology.

Panera Bread is piloting Amazon's palm-scanning technology in St. Louis to offer customers a faster way to connect to their loyalty program and pay.

The bakery-cafe chain, which has long been considered a leader in restaurant technology, is the latest restaurant to use what the tech giant has dubbed Amazon One. It's already been implemented in dozens of Amazon-owned Whole Foods locations, Amazon Go stores and some stadiums and arenas.

In this article