• Hong Kong-listed shares of Alibaba climbed at the open on Wednesday after the company announced a significant overhaul to split its company into six business groups.
  • The company in its announcement said that the move is aimed to "unlock shareholder value."

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Signage at the Alibaba Group Holding Ltd. offices in Beijing, China, on Tuesday, Jan. 17, 2023.

Hong Kong-listed shares of Alibaba surged 15% at the open on Wednesday after the company announced a significant overhaul to split the tech giant into six business groups.

On Wall Street overnight, Alibaba stocks soared to close 14.26% higher. They were 0.71% higher in after-hours trading.

The decision to split into different units means each will be managed by its own leadership and executive board, and can pursue independent fundraising and IPOs when they're ready.

The company said the move aims to "unlock shareholder value."

The six business groups are:

  • Cloud Intelligence Group: includes company's cloud and artificial intelligence activities;
  • Taobao Tmall Commerce Group: online shopping platforms including Taobao and Tmall;
  • Local Services Group: covers Alibaba's food delivery service as well as its mapping;
  • Cainiao Smart Logistics: houses Alibaba's logistics service;
  • Global Digital Commerce Group: includes Alibaba's international e-commerce businesses including AliExpress and Lazada;
  • Digital Media and Entertainment Group: includes Alibaba's streaming and movie business.

The overhaul of the Chinese technology giant comes at the back of the company facing continued struggles with growth over the past few quarters – the company erased roughly $600 billion from its peak seen in October 2020 as it continued to grapple with the Chinese government's crackdown on technology companies.

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The stock moves are more reflective of a sense of relief, rather than investors' hopes in the business, value investor and Warren Buffett disciple Guy Spier told CNBC's Tanvir Gill.

"The rally in the shares is not so much because the market expects greater profitability, rather than relief that tensions with the regulator seem to have been resolved," Spier said, adding that the company will face less pressure going forward.

He added that Chinese consumers – not investors – would be the beneficiary of Alibaba's overhaul.

"This sets the stage for a more innovative Chinese tech sector and far more competition – so very good for Chinese consumers," he said, adding that it "reduces concentration and the power of one business within China – which was making Chinese regulators uncomfortable."

'Utilized by others'

Tech stocks in Hong Kong climbed in morning trade: Shares of Tencent rose 3%, gained nearly 5%, and Baidu rose more than 3%. The Hang Seng Tech index soared 3.3% in its first hour of trade, leading gains in the Asia-Pacific region.

The moves seen in the stock prices of Alibaba's peers on Wall Street indicated that other Chinese technology companies could turn to similar measures for their business.

"I think investors are saying what we saw in Alibaba, really the leader in China tech, that their plans might be utilized by others," said Brendan Ahern, CIO of KraneShares, pointing to the ADR moves seen in Tencent,, and Baidu.

He noted the company's announcement showed that Alibaba founder Jack Ma, who was recently spotted in China after spending months abroad, was involved in the process.

"It's very clear he played a role in this new structure that is really around what the company said in the press release, it's about unleashing the shareholder value," said Ahern.

– CNBC's Arjun Kharpal contributed to this report.

Correction: This story has been updated to reflect that Alibaba shares in Hong Kong surged on Wednesday.

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