KEY POINTS
  • On Monday at WWDC, Apple subtly touted just how much work it's doing in state-of-the-art artificial intelligence and machine learning.
  • Unlike most tech companies doing AI, Apple performs sophisticated processing on its devices instead of relying on the cloud.
  • Instead of talking about AI models and technology, Apple's product emphasis means it usually just shows new features that are quietly enabled by AI behind the scenes.

In this article

Apple Park is seen ahead of the Worldwide Developer Conference (WWDC) in Cupertino, California, on June 5, 2023.

On Monday during Apple's annual developer's conference, WWDC, the company subtly touted just how much work it's doing in state-of-the-art artificial intelligence and machine learning.

As Microsoft, Google, and startups like OpenAI embraced cutting-edge machine learning technologies like chatbots and generative AI, Apple appeared to be sitting on the sidelines.

In this article