KEY POINTS
  • Fanatics will launch Fanatics Events, a business that will look to recreate the Comic-Con experience for sports collectibles.
  • The new venture aims to start holding events next year.
  • Fanatics, which will own a majority stake in the business, is partnering with IMG.

Fanatics will launch a new live events business that will look to recreate the Comic-Con experience for sports collectibles, the company said Thursday.

The new venture, called Fanatics Events, will be a partnership with events and talent management giant IMG, which is part of Endeavor. Fanatics will be the majority owner.