KEY POINTS
  • Twitter owner Elon Musk officially changed the company's famous bird logo to an "X" on Monday as part of a sweeping rebrand.
  • Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company would soon "bid adieu to the twitter brand and, gradually, all the birds."
  • As of Monday, the domain X.com directs users to Twitter's homepage, though Twitter.com also remains live.
An image of Elon Musk is seen on a mobile device with the X and Twitter logos in the background in this photo illustration, July 23, 2023.

Twitter owner Elon Musk officially changed the company's famous bird logo to an "X" on Monday as part of a sweeping rebrand he announced on the social media site over the weekend.

Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company would soon "bid adieu to the twitter brand and, gradually, all the birds." As of Monday, the domain X.com directs users to Twitter's homepage, though Twitter.com also remains live. Branding in the mobile app has not changed for many users yet.