Tesla cuts prices again in China for Model Y, Model 3
- Tesla shares fell after the company announced a fresh round of price cuts in mainland China.
- The discounts and subsidy will apply to the Model Y crossover and the Model 3 sedan, the company said.
- The company had pushed to undercut competitors aggressively in the mainland, competing with domestic automakers to gain market share.
Tesla has once again cut prices in mainland China, a competitive move that sent shares sliding as much as 3% in Monday morning trading.
Shares pared back their earlier losses to trade slightly negative, closing down around 1.2% Monday. The automaker announced the moves in a Weibo post late Sunday evening.
Two Chinese versions of Tesla's Model Y crossover, priced at 299,000 and 349,000 yuan, have been discounted by 14,000 yuan, or around $2,000.
The Model 3 will have a "limited-time insurance subsidy" of 8,000 yuan, or around $1,100. The insurance subsidy will last until September, according to Tesla's post.
A ferocious price war between Tesla and domestic Chinese automakers such as BYD, Nio and Xpeng ate into Tesla's margins in the second quarter of 2023. Tesla has lost ground to domestic competitors, even as it ramps up production in its Shanghai Gigafactory.
Tesla cut prices multiple times throughout 2022 and 2023, in an effort to clear out inventory and grow deliveries, the closest approximation the company offers to sales.
— CNBC's Hakyung Kim contributed to this report.