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A McDonald's restaurant near Times Square, NYC on July 29th, 2023.

McDonald's (MCD) returning to its winning ways would be a much-needed development for the Dow Jones Industrial Average, CNBC's Jim Cramer said Thursday, particularly in September, a historically weak month on Wall Street.

Since the start of July, McDonald's has been among the worst-performing members of the 30-stock blue-chip Dow, down more than 7% entering Thursday's session. But, on Thursday, shares of the fast-food giant rose roughly 1%, on pace to snap a four-day skid. The advance comes after Wells Fargo upgraded McDonald's to a buy-equivalent rating, saying the company's "innovation engine is firing on all cylinders." The analysts kept their $310-per-share price target, a 12.5% premium to Wednesday's close of $275.44.

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