Salesforce CEO says Slack will play a prominent role in AI

KEY POINTS

• Salesforce CEO Marc Benioff told CNBC's Jim Cramer about how its messaging program Slack is involved with AI.
• "The big news is Slack is really starting to wake up with its own AI," Benioff said. "It holds so much data for our customers. I think Slack is going to be the promise of AI for a lot of our most important customers."

Salesforce CEO Marc Benioff told CNBC's Jim Cramer on Tuesday that its messaging program Slack will not only have its own AI, but it will be used by some of the biggest names in artificial intelligence.

"The big news is Slack is really starting to wake up with its own AI," Benioff said. "It holds so much data for our customers. I think Slack is going to be the promise of AI for a lot of our most important customers."

"If you go talk to any of these great, new AI companies," Benioff continued, referencing OpenAI, Cohere and Anthropic, "they are all Slack-first companies; they all built their product with Slack."

Cramer spoke with Benioff at Salesforce's Dreamforce, the company's annual conference in San Francisco that centers around AI.

Salesforce — one of the stocks owned by Jim Cramer's Charitable Trust, the portfolio used for the CNBC Investing Club— saw its stock pop 3% last month after a successful Q2 earnings report in late August, where it raised its full-year guidance. Activist-investor interest in Salesforce also eased further during the company's second quarter.

Benioff said Slack is not only a system of engagement but a system of record, so the program itself can start managing data.

The Salesforce CEO also discussed the next iteration of the company's Einstein, an AI program with capabilities aimed at assisting companies with CRM, customer relations management. He stressed that while the program is learning from customers' data, it is protecting that data with a "trust layer."

"Einstein will do a trillion transactions for our customers this week in AI, but we never look at the customers' data."

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Disclaimer The CNBC Investing Club Charitable Trust holds shares of Salesforce.

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