KEY POINTS
  • In an interview with CNBC's Jim Cramer, Take-Two Interactive CEO Strauss Zelnick said generative AI could change gaming and bring in new consumers.
  • Take-Two shares climbed 5% yesterday after the company announced that the release of a new Grand Theft Auto game was imminent.

In a Thursday interview with CNBC's Jim Cramer, Take-Two Interactive CEO Strauss Zelnick said generative artificial intelligence has potential to change the company's business.

"I do think that generative AI is going to change the nature of what we do, and I think it'll change the nature of many of our games in the future," he said, adding that this change might make the gaming experience more compelling for the consumer and increase the number of gamers in the world.