• Samsung will show off the features of its new AI-powered phones at its Unpacked event on Jan. 17.
  • The company is likely set to unveil the Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra.
  • Recent announcements from Qualcomm and Google may provide some insight into what to expect from Samsung's latest phones.
A man walks past the Samsung logo displayed on a glass door at the company's Seocho building in Seoul on April 7, 2023.

Samsung recently announced it will host a news conference in San Jose, California, on Jan. 17 where it will unveil its newest Galaxy phones.

Samsung is Apple's largest smartphone competitor. The company has a 20% share of the global smartphone market, compared with Apple's 16% share, according to Counterpoint Research. Meanwhile, Samsung has a 25% share of the U.S. phone market, behind Apple's 53% share. New features that aren't available on the iPhone could help it attract more customers.