KEY POINTS
  • Anheuser-Busch last year suffered a major backlash over its Bud Light marketing promotion with a transgender influencer, Dylan Mulvaney.
  • UFC President Dana White reached out directly to former President Donald Trump to encourage positive commentary about Anheuser-Busch, a person familiar with the situation told CNBC.

In this article

Former President Donald Trump's social media post earlier in the week asking his supporters to give Anheuser-Busch a "second chance" came after Ultimate Fighting Championship President Dana White personally asked him to back the beer company, a person familiar with the situation told CNBC.

Anheuser-Busch last year suffered a major backlash over its Bud Light marketing promotion with a transgender influencer, Dylan Mulvaney.

In this article