KEY POINTS
  • Target is launching a paid membership program, Target Circle 360.
  • The retailer is following the playbook of competitors Amazon and Walmart, which have already turned subscription services into money makers and sales drivers.

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A Target store in New York, US, on Monday, March 4, 2024. 

Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon and Walmart.

The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a discounted rate of $49 per year as part of a promotion from its launch through May 18, then continue to offer the lower price to its credit card holders after that. The program will include unlimited free same-day delivery for orders over $35 in as little as one hour with no delivery fees and two free-day shipping, along with other perks.

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