INDIANAPOLIS--(BUSINESS WIRE)-- Navidar Group, an investment banking firm focused on providing mergers and acquisitions (M&A) and corporate finance advisory services to leading companies, announces another successful M&A transaction for the firm with iGoDigital’s sale to ExactTarget. Serving as the exclusive financial advisor to iGoDigital, a leading provider of Web personalization solutions that deliver predictive, real-time product recommendations and online guided selling experiences, Navidar Group organized and coordinated a global sale process spanning the United States, Europe and Asia - advising the company through negotiations, documentation and closing of the transaction.

"I am delighted that Navidar has made a serious commitment to Indianapolis and filled a key missing link in our community - world-class technology investment banking skills. Navidar’s global reach, understanding of current technology trends and ability to navigate complex deal issues really sets them apart from the competition," said Eric Tobias, Founder and President of iGoDigital. “I was particularly impressed that the entire senior pitch team was the same team that worked with us through every step of the sale process, constantly delivering creative solutions and superior results.”