DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/wxb93k/the_branch_is) has announced the addition of the "The Branch is Back - Global Case Studies in 21st Century Banking Success" report to their offering.

The global retail banking industry is now in a period of innovative commitment to the branch that has arguably not been seen since the early 1990s. However, this silent revolution is dealing with a more broadly based agenda than just branch design; it is much more likely to succeed in creating more customer-orientated experiences and greater retail banking profitability.