Early movers: GM, MMM, BIDU, DOW, FB & more

Check out which companies are making headlines before the bell on Friday:

General Motors — The largest U.S. automaker earned 84 cents per share for the second quarter, nine cents above estimates, on strong demand in North America and cost cutting in Europe.

3M —The Dow component reported second quarter profit of $1.71 per share, one cent above estimates, with revenue essentially in line. The company saw sales growth across most of its business units.

Dow Chemical – The chemical maker earned 64 cents per share for the second quarter, beating estimates by one cent, with revenues also above consensus. Dow said its cash flow is strong and that it continues to pay down debt.

Harley-Davidson – The motorcycle maker reported second quarter profit of $1.21 per share, beating estimates of $1.18, with revenues beating forecasts as well. Harley saw stronger sales in both the U.S. and overseas during the quarter.

Hershey – The chocolate maker beat estimates by a penny with its quarterly profit of 72 cents per share, but did lower the bottom end of its year forecast by one cent to $3.60 - $3.65 per share.

Under Armour — The apparel maker earned 16 cents per share for the second quarter, two cents above estimates. Revenue was also above Wall Street's forecasts, and the company raised its yearly guidance because of strengthening sales.

Raytheon —The company continued the recent trend of estimate-beating earnings reports, with profit of $1.64 per share for the second quarter topping forecasts of $1.30. It also raised its forecast for the year in spite of Pentagon budget cuts.

Facebook —The social networking company reported second quarter profit of 19 cents per share, excluding certain items, five cents above estimates. Revenue beat consensus as well, and investors were encouraged by better than expected growth in mobile advertising.

Crocs – The shoe company reported second quarter earnings of 48 cents per share, well below estimates of 64 cents, and its current quarter revenue and earnings guidance was well below Street forecasts as well.

Qualcomm – The company matched Street estimates with fiscal third quarter profit of $1.03 per share, excluding certain items. Revenue beat estimates, helping soothe concerns about how the chipmaker would do amid slowing smart phone sales growth.

Visa – Visa reported second quarter profit of $1.88 per share, nine cents above estimates, with revenues beating consensus as well. Visa also raised its full year outlook, as its customers spend more using its credit cards.

TripAdvisor – TripAdvisor earned 52 cents per share, excluding certain items, for its second quarter, beating estimates by three cents. Revenue was also above consensus, as traffic continued to grow on the travel review web site.

F5 Networks – F5 reported fiscal third quarter profit of $1.12 per share, excluding certain items, beating estimates by four cents. Revenue and the company's full year forecast also were above consensus, on growing new product sales for the maker of data traffic management equipment.

Baidu – The company reported second quarter profit of $1.26 per share, five cents above estimates, with the China internet search provider also forecasting current quarter revenue well above analyst forecasts.

Akamai Technologies – Akamai earned 46 cents per share for the second quarter, excluding certain items, one cent above estimates, with revenues above forecasts as well. The maker of equipment that moves data more quickly on the internet benefited from an increase in TV and video viewing online.

Cheesecake Factory – The restaurant chain fell short of estimates by three cents with its second quarter profit of 54 cents per share, excluding certain items. Revenue was also below consensus as sales at its existing restaurants were weaker than expected. Cheesecake Factory did, however, raise its dividend to 14 cents per share from 12 cents.

Western Digital – Western Digital reported fiscal fourth quarter profit of $1.96, excluding certain items, topping estimates of $1.81. Revenue was also above consensus, although the hard disk drive maker's net income was down 44 percent from a year earlier amid slumping personal computer sales. It also gave a current quarter forecast below analyst estimates.

E*Trade – The online brokerage earned 21 cents per share for the second quarter, excluding certain items, nine cents above estimates,with revenues above consensus as well. The results were helped by E*Trade's highest trading volume in more than a year.

TripAdvisor – TripAdvisor earned 52 cents per share, excluding certain items, for its second quarter, beating estimates by three cents. Revenues were also above consensus, as traffic continued to grow on the travel review web site.

Citrix Systems– Citrix earned 66 cents per share for its second quarter, three cents above estimates, with revenue above estimates as well. The enterprise software maker, however, did forecast current quarter earnings and revenues below Street forecasts.

(Read More: See CNBC's Market Insider Blog)

—By CNBC's Peter Schacknow

Questions? Comments? Email us at [e-mail]