Video game publisher Electronic Arts said it will let its $2 billion buyout offer for smaller rival Take-Two Interactive Software expire Monday as it does not believe they can complete a deal before the holiday shopping season.

The news drove Take-Two shares down 5 percent, even though EA said the companies are still in talks on a potential deal after conversations between EA Chief Executive John Riccitiello and Take-Two Executive Chairman Strauss Zelnick over the weekend.