International Games Now Available on Rediff's Social Media Platform MyPage; New Alliances with Game Developers Enhances Online Gaming Offering and Enriches User Experience for Millions

MUMBAI, India, Dec 15, 2010 (BUSINESS WIRE) -- Rediff.com India Limited (NASDAQ: REDF) today announced that International game developers MiniClip and King.com from the UK, Lumosity, Canadian Revlry, Platogo from Austria, Disney and India Games have uploaded their gaming offerings on Rediff PlayGully, an integrated platform for both online gaming and social media.

With top game developers from all over the world bringing their games to Rediff PlayGully, Internet users in India will not only be treated to a variety of popular casual games for free, but also have the ability to invite their friends to play with them online.

"Rediff PlayGully is a unique combination of internationally popular casual games and Rediff's social media platform MyPage attracting users from all over India, specifically from the tier 2 and tier 3 towns," stated Ajit Balakrishnan, Chairman and CEO of Rediff.com India. "The integration of gaming and social media will provide India's masses a level of social interaction that has yet to be realized in the country." In July 2010, Rediff officially launched its gaming operations on its social networking site, expanding the company's social media offerings and in hopes of growing its user base through new, integrated offerings. Through Rediff PlayGully, the newly available games are integrated into the social media platform Rediff MyPage, thereby enabling users to invite their friends to play with them. The social integration also enables users to make friends with other like-minded users around the context of games. Feeds from the games are published to the social network on Rediff MyPage helping easy discovery of games.

Users can enjoy the popular games by clicking on the Games icon on the Rediff.com homepage.

ABOUT REDIFF INDIA Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

For additional information, please visit http://www.investor.rediff.com.

SAFE HARBOR Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S.

Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders.

Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

SOURCE: Rediff.com India Limited CONTACT: Rediff.com India Ltd Mandar Narvekar [phone] [e-mail] Copyright Business Wire 2010 -0- KEYWORD: United States

India

Asia Pacific

North America

New York INDUSTRY KEYWORD: Entertainment

Electronic Games

Technology

Online Retail

Internet

Software

Social Media

Retail

Communications

Online SUBJECT CODE: Product/Service