Some of football’s biggest sponsors are raising the alarm over infighting at Fifa even as Sepp Blatter, its president, dismissed the bribery storm engulfing the sport’s governing body as a few “difficulties” rather than a crisis.

Coca-Cola,   a World Cup sponsor, said: “The allegations being raised are distressing and bad for the sport. We have every expectation that Fifa will resolve this situation in an expedient and thorough manner."