The Profit

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  • 5 Moments The Profit’s Marcus Lemonis rolled up his sleeves

    When the going gets tough on The Profit, Marcus Lemonis never shies away from lending a helping hand … and making some mistakes along the way. From throwing on an apron and cutting up onions the wrong way to trying to fill coffee bags and spilling beans all over the floor, these are some of the moments where Marcus wasn’t afraid to get to work. The Profit returns June 12 | Tuesday 10P ET/PT

  • The Profit | Top 5 moments that made us cry

    Marcus Lemonis is known for his tough love take on small business. But there’s a tender side to The Profit, too. Get your tissues ready as we countdown the top moments that made us cry The Profit returns June 12 | Tuesday 10P ET/PT

  • Watch an exclusive chat with Cory Nieves of Mr. Cory's Cookies as he reveals the heartwarming motivation that kickstarted his business. The Profit All New Tuesday at 10P ET/PT

The Profit Effect: Business Updates

Before The Profit

  • Before The Profit: This ice cream parlor almost melted away

    At its peak, the restaurant had multiple restaurants throughout the nation but now there are only a few locations left and owners Michael Fleming and Paul Kramer are unsure how to handle the declining sales and increasing expenses. Check out the plea Kramer and Fleming make to Marcus Lemonis asking for help.

  • Before 'The Profit': This food business has bitten off more than it can chew

    Erica Barrett is the owner and founder of Southern Culture Artisan Foods, a packaging food business she describes as a breakfast lifestyle brand. She's found a demand for her product, and it's located in hundreds of stores including Kroger and Williams-Sonoma, but despite strong sales, the company is drowning in debt. She explains in this casting video that the company is not only losing money, but there is no structure or process. She puts out her plea for help. Will Marcus Lemonis be able to turn this company around?

  • This retail business owner pleas to Marcus Lemonis to fix the fabric of his company

    Designer/owner Rocco Giordano describes Faded Royalty as an independent lifestyle brand. The retail store on the Lower East Side of New York City is not bringing in enough profit and Giordano doesn't have enough cash flow to keep it afloat. He asks Marcus Lemonis to come in and provide a game plan before his company is ripped to shreds.


On CNBC’s “The Profit”, Marcus Lemonis lends his expertise to struggling businesses in various industries across the country while using his famous People/Process/Product principle.

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Marcus Lemonis

There is no secret as to why self-made millionaire and serial entrepreneur Marcus Lemonis continues to make his mark on the business world. He leaves not just an impression, but an imprint on everyone he meets, and Lemonis has that charisma, if you will, that few possess.

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Returns June 12 | Tuesday 10P ET/PT

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Universal Orlando® Youth Programs: Business Learning Series

Learn the basics of business from the best with Universal Orlando® Resort Youth Programs Business Learning Series Presented by CNBC’s The Profit. Teachers and students register today for an educational and unique experience for your classrooms at Universal Orlando Resort. The business learning series is comprised of 3 content-rich modules designed around Mr. Lemonis's business principles and written in collaboration with Columbia College.

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