Squawk Box Asia

Ikea's parent company on price cuts: It's time to 'invest in pricing rather than profitability'
VIDEO4:0004:00
Ikea's parent company: Time to 'invest in pricing rather than profitability'

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Monday - Friday, 06:00 - 09:00 SIN/HK

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Monday - Friday, 08:00 - 11:00 SYD

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Anchored by Martin Soong and Sri Jegarajah at the Singapore Exchange (SGX), Squawk Box Asia is CNBC's flagship show that sets the news agenda and takes viewers through the pre-game and the opening of Asia's business trading day, covering the top market moving stories and views from the top CEOs, asset managers and newsmakers.