Beth Comstock is a change maker. Her goal is to understand what's next, navigate change and help people and organizations do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to General Electric's vice chair.
In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE's brand value and inventive culture. As president of Integrated Media at NBC Universal, Comstock oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. She is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum.
Her first book, "Imagine it Forward," is about working (and living) on the front lines of change.
She graduated a degree in biology.from the College of William and Mary in Williamsburg, Virginia.