Brainient
Fast Facts:
Founded: September 2009
HQ: London
Founders: Emi Gal, Andrei Baragan
Employees: 30
2013 turnover: We are a private company and do not divulge this information
USP: We are the only interactive video services provider that can run interactive video across all leading broadcasters in the UK
Q&A
Q: How did you get started and where did the idea come from?
Before Brainient, I used to run an online TV channel called BrainTV. BrainTV failed, however the most popular feature it had was the ability to interact with the video content (via polls, surveys and hotspots, for example). So I decided to build a company all about making videos interactive.
Q: What has been your biggest success?
I consider our biggest success so far to be the amazing team we've built. I believe start-ups are only as good as the people they employ, and I'm proud of the team we've built at Brainient.
Q: What has been your biggest challenge?
Early on, nobody understood interactivity, let alone signed multi-year contracts with us to help them create and deliver interactive video ads. Educating the market in the early days was the biggest challenge we've had to overcome.
