Business of the Super Bowl 2011

  • E*Trade's commercial that ran during the Super Bowl in 2010.

    It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.

  • Dallas Cowboys Stadium

    Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.

  • super_bowl_cheese_head_2011_200.jpg

    “It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says one pundit of Super Bowl retail spending. Some $10 billion is expected to be spent on the big game.

  • watching_tv_200.jpg

    Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival.  In the cutthroat, deflationary world of consumer electronics, the debate over which flat-panel TV technology is superior has taken  a backseat to price.

  • For some, the Super Bowl is as much about the TV commercials as the sporting contest—unless, of course, your favorite team is on the field.  Still, with all the commercials, is the game too long?

  • With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?

  • The least expensive ticket to this year's game is $600, assuming you could get one when first avalable. After that they get marked-up and resold.  Would you pay for one, and, if so, how much?

  • dallas_cowboys_stadium_140.jpg

    How much do you know about the big game and the business of football?

  • dating_140.jpg

    Valentine's Day is about money as much as love. Take our quiz to find out what you know about both.

  • Superbowl XLV Logo

    This Sunday's Super Bowl could draw the highest ratings of any game, and it could also break records as the biggest advertising event ever.

  • Darth Vader

    In a crowded field of Super Bowl ads for the car companies, Volkswagen has scored early with a commercial attracting scores of viewers before it even airs during the game Sunday.

  • Geoff's Son Jack

    I haven't seen a single Bud Light ad, but I've already decided that my favorite commercial during Sunday's game will be this one from VW.

  • Darren Rovell's Big Game Twitter Headline Contest

    PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.

  • Darren Rovell's Big Game Twitter Headline Contest

    The folks at Sony's Columbia/Epic label are giving the winner of the contest two tickets to see Harry Connick Jr. live in Boston at the end of April.

  • Ad creator J. R.  Burningham told CNBC Monday that he spent $500 to create the Doritos “Pug Attack” commercial that tied for Number 1 on USA Today’s Super Bowl Ad Meter.

  • Christina Aguilera sings the National Anthem at Superbowl 2011

    For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.

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    At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

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    How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

  • News Corp.'s headquarters in New York.

    Fox and advertisers who placed a $3 million bet on a 30 second Super Bowl spot are celebrating — last night's game was the most-viewed Super Bowl ever.

  • Groupon

    A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes, the New York Times reports.