To help breathe some life into your office pool, here are five new rules worth experimenting with.
There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.
Fancy stadiums, sky-high salaries. What's the average fan to do?
On-the-field athletic success does not always equate to off-the-field marketing fame.
In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.
Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.
If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.
Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
It's not easy, but teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.
Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.
The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.
With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.
Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.
Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.
John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.
In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.
Who cares whether some guy named Eli can beat Giselle Bundchen's husband? An Irish-based betting company is offering people a chance to bet on something closer to their hearts: Facebook's IPO share price.
The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.