March Madness is about upsets, underdogs and uplifting narratives. The Big Dance is also about big money.
March Madness is about upsets, underdogs, and uplifting narratives surrounding the tournament, but it's also about the money raking in over $800 million each year.
Hanesbrands CEO Gerald Evans discusses the company's March Madness promotion with Michael Jordan.
Inspire Brands CEO Paul Brown sits down with CNBC's "Power Lunch" to discuss Buffalo Wild Wings' partnership with Draft Kings for March Madness as well as the restaurant chain's broader strategy.
Two-time NBA champion David West talks to CNBC's Power Lunch about the Historical Basketball League, a new college league he is launching that would pay its players.
CNBC's Sue Herera reports on a court case about corrupt college basketball recruitment.
Nearly 90 percent of cities hold more people with a bachelor's degree than jobs requiring that education.
CNBC's Eric Chemi reports on a report by the Commission on College Basketball recommending reforms for the league after FBI allegations of bribery.
The Villanova Wildcats handily beat the Michigan Wolverines in the NCCA men's basketball championship.
The NCAA's March Madness final is tonight, and CNBC's Eric Chemi reports on the big money involved in the tournament.
Villanova bombed its way past a blueblood to reach the national title game. Michigan got there by taking away Cinderella's slipper.
Ticket prices for the NCAA's big dance appear to have cooled in the last few days, dropping to an average asking price of around $743.
A tournament filled with surprising upsets have had the unintended consequences of whipsawing ticket prices, according to ticket sale website TicketIQ, which initially started out at their lowest in 4 years.
As March Madness gets closer to the Final Four, Tom Rogers, WinView Games executive chairman, explains how sports fans can use the WinView app to win real money while watching sports.
Americans are expected to bet $10 billion on NCAA March Madness basketball games and brackets this year, most of it illegal gambling.
Can machines really predict March Madness upsets? These mathematicians aim to find out. Read more in The Conversation.
Vin Parise, SNY college basketball analyst, talks about the odds of picking a perfect bracket.
CNBC's Eric Chemi reports on the NCAA Tournament and the expected $10 billion in gambling on the games.
CNBC reached out to various sports business experts to find out their thoughts on creating a better system for the NCAA and its players.
As co-workers clamber to fill in their NCAA tournament brackets, little often gets done in the workplace.