As president, CEO and founder of FUBU, Daymond John revolutionized the sportswear industry with a distinctive clothing line that transcended the urban market. He has since gone on to own and operate several other lines, including Crown Holder, Kappa USA, Coogi and Heatherette. He established the firm Shark Branding, and has used his marketing techniques with such tech companies as Mobli, EzVIP, TicketLeap, Shopify and Resultly.
In 2007, John entered the literary world with his first book, "Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle." He went on to release the second offering from his bestselling "Display of Power" series, "The Brand Within: How We Brand Ourselves, from Birth to the Boardroom."
In addition to his other ventures, John is an angel investor in a range of businesses, from fashion to health clubs to technology. His achievements include Brandweek Marketer of the Year (1999), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign (1999), the NAACP Entrepreneur of the Year Award (1999), Crain's Business Forty Under Forty Award (2002) and Ernst & Young's New York Entrepreneur of the Year Award (2003). In 1999, FUBU became the first company to receive the ESSENCE Achievement Award.
You can follow John on Twitter @TheSharkDaymond.