Eyetease: Power Pitch UK


Fast Facts:

Founded: February 2010

HQ: Shoreditch, London

Founder: Richard Corbett

Employees: 5

2013 Turnover: £180,000 ($300,000)

USP: Experts in creating disruptive digital media technology for taxis - namely the world's first intelligent digital "taxi top" and high-speed taxi wifi system.


Q: How did you get started and where did the idea come from?

Having lost my job as a strategy consultant in the recession, it felt like the right time to create my own business. The idea for Eyetease came from getting taxis in London and New York and seeing that the ads were often irrelevant. You'd see taxis advertising strip clubs driving past parks filled with families, and taxis advertising family products driving past strip clubs. I thought I could do something about this. Plus, the digital outdoor media market was growing.

Q: What has been your biggest success?

Signing a multi-million-dollar contract with Verifone, the world's largest taxi media company. It means that just two months into the current financial year, we've already turned over $4.2 million.

Q: What has been your biggest challenge?

Getting this new technology approved in London. We are, in effect, putting a screen on something iconic: the London taxi. There were significant political barriers to overcome, and it took over three years for Transport for London to approve it.

About Eyetease

  • We are experts in creating disruptive digital media technology for taxis.

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Judge Bio: Eileen Burbidge

Eileen Burbidge is a partner at prominent seed-stage venture fund Passion Capital, which she established alongside Stefan Glaenzer and Robert Dighero.

She brings experience to her investment activities gleaned from business and product development roles at Yahoo!, Skype, PalmSource, Openwave, Sun and Apple.

Eileen was ranked No. 18 in the WIRED100 list (2012) and serves on the advisory board for Tech City, chaired by the U.K. Prime Minister’s Office at No. 10 Downing Street.