The truth is that huge money is everywhere at the Derby: from the $8,000 per ticket new luxury area called the "Mansion," to the $500 hats and $1,000 mint julep.
CNBC's Robert Frank takes a look at some of the nation's most expensive equestrian estates.
Hong Kong is playing host to Asia's highest level of show jumping, the Longines Hong Kong Masters. CNBC's Bernie Lo speaks to the organiser's vice president, Matthieu Gheysen.
Some sports are more expensive than others. Some require expensive equipment, others require monthly fees, and others appear down-market at first but have hidden costs that can really add up. Click to see what some of these sports are.
There will be no Triple Crown winner in horse racing this year. The winner of the Kentucky Derby and Preakness, I'll Have Another, was scratched Friday, a day before the Belmont Stakes.
I'll Have Another comes into the Belmont with as little fanfare as we've seen in recent horses that have won both the Derby and the Preakness. But this is a horse that the horse racing industry has to get behind.
CNBC's Darren Rovell reports what it will mean to the horse racing industry if I'll Have Another wins the Belmont Stakes and captures the Triple Crown.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
I’ll Have Another wasn’t exactly a huge longshot, but he certainly was getting treated like one. But there was the horse, in Friday’s New York Times, predicted to come in dead last.
Short term rentals in private homes is a big business for Louisville residents on Derby day.
Horse ownership is a rich man's game, but that doesn't mean Derby winners all cost a fortune.
Sports fans have long ditched the fancy hats for caps, except for Derby weekend in Kentucky.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
Bubba Watson discusses his journey to winning $1.44 million at the 2012 Masters golf tournament in Georgia, with CNBC's Darren Rovell.
Golf season is officially underway. Brandel Chamblee, of the Golf Channel, weighs in.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
There are horse syndicates at all levels, for all prices. You can buy into a horse for as little as $1,000, although more heralded prospects will likely run you at least $10,000 for a 5-to-10 percent share.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.