iCONIC: Chicago Agenda


2:00 p.m. Registration Open (Inc.edu attendees only)
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

3:006:00 p.m. Inc.edu Courses

Supercharge your learning experience by attending a pre-event Inc.edu class. Each MBA executive-level classroom-style session is led by a business thought-leader. Seats are limited, and preregistration is required. There is an additional fee to participate.

  • I. Pragmatic Leadership Skills to Move Your Agenda
    Instructor: Sam Bacharach, professor, Cornell Business School; founder, The BLG Leadership Group; and author, "Get Them on Your Side and Keep Them on Your Side," and columnist, Inc.com
    Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)
  • II. The Strength of Mind: What You Need to Succeed
    Instructor: Srikumar S. Rao, former Columbia Business School professor; creator of the Creativity and Personal Mastery (CPM) course and author, "Happiness at Work" and "Are You Ready to Succeed?"
    Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

6:008:00 p.m. VIP Welcome Reception Presented by T-Mobile
Kick off Iconic:Chicago at this exclusive pre-conference event. Sample some of the finest craft beers from locally owned breweries while indulging in a delicious Chicago-inspired menu. This is your time to chat, chew, and sip with fellow entrepreneurs and business leaders, senior members of the Inc. and CNBC teams, as well as Iconic speakers, including Bert Jacobs, Neil Blumenthal, Matt Maloney, Eric Ryan, and Howard Tullman, among many others. Cocktails, local craft beers, and hors d'oeuvres will be served throughout the evening. There is an additional fee to participate.

Special Remarks: Deputy Governor Trey Childress, the State of Illinois
Speakers: Phil LeBeau, reporter, CNBC; and Rick Santelli, on-air editor, CNBC Business News
Hosts: Tyler Mathisen, co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"; and Eric Schurenberg, president and editor-in-chief, Inc.
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago)


Location: The Chicago Theater (175 N State St, Chicago, IL 60601)

8:00 a.m.–5:00 p.m. Registration Open
Foyer and Lobby

8:00 a.m. Theater doors open

9:00 - 9:08 a.m. Welcome to Iconic
Remarks: Tyler Mathisen, co-anchor of CNBC's Power Lunch and Nightly Business Report; and Eric Schurenberg, president and editor-in-chief, Inc.

9:15 - 9:55 a.m. Do What You Love, Love What You Do
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built The Life Is Good Company—a $100 million lifestyle brand committed to spreading the power of optimism. Today, Life Is Good combines its for-profit and nonprofit businesses into a forward-thinking model for success. By sharing his inspiring entrepreneurial story, Bert Jacobs will help you shape your own journey. Discover how to reinvent a brand without losing what makes it special. Also, learn how to effectively manage multiple bottom lines (i.e., business, brand, people, and community) and what it takes to set a course that will far exceed expectations.
Speaker: Bert Jacobs, co-founder and chief executive optimist, The Life is Good Co.

10:05 -10:35 a.m. How Warby Parker Sees Disruption
Neil Blumenthal along with his co-founders prescribed a business model that would disrupt an industry. Warby Parker's unique sales strategy offers eyewear priced ridiculously lower than competitors'. Another focal point is giving back: For every pair of glasses sold, another goes to someone in need. Discover the secrets behind Warby Parker's profitability and philanthropy. And learn how technology can improve the customer experience and how you can compete with giants while transforming an industry.
Speaker: Neil Blumenthal, co-founder and co-CEO, Warby Parker

10:40 - 11:10 a.m. Networking Break
If you haven't already done so, use the conference app (via Topi) to connect and network with fellow Iconic attendees. Also, follow @IncLiveEvents and #IconicTour15 throughout the day for live coverage.
Foyer and Lobby

11:15 a.m. - noon Entrepreneurial Ecosystems
Speakers: J.B. Pritzker, co-founder and managing partner, Pritzker Group and Howard Tullman, CEO, 1871; and general managing partner, G2T3V
Interviewer: Eric Schurenberg, president and editor in chief, Inc.

12:05 - 1:00 p.m. Brands You F**king Love
Founders from some of the most popular and admired businesses of today discuss the power of brand identity. Using their respective marketing prowess and entrepreneurial insights, this brand-savvy all-star panel will share how to make a lasting impression on your customers. Learn relevant brand-building best practices and why the art of storymaking is the future of marketing. This session is all about the good, the bad, and the brilliant of brand strategy.
Speakers: Elizabeth Cutler, co-founder, co-creator, and co-owner, SoulCycle; Hilary Folger, partner – brand strategy, Lippincott; Eric Ryan, co-founder, Method; and Bayard Winthrop, founder and CEO, American Giant
Interviewer: Eric Schurenberg, president and editor-in-chief, Inc.

1:00 - 2:00 p.m. Networking Lunch
Exchange contact information and sharp observations about what it means to run and grow a business in the current environment. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.
Foyer and Lobby

2:10 - 2:40 p.m.The Reinvention Game: A Conversation with Marlo Thomas
Award-winning actress, author, and cultural icon Marlo Thomas will reveal, through stories of her business trials and triumphs, what it really takes to thrive throughout your personal and professional life. Also, discover how you too can develop a long-lasting impact.
Speaker: Marlo Thomas, actress, philanthropist and author, "It Ain't Over … Reinventing Your Life and Realizing Your Dreams Anytime, at Any Age"
Interviewer: Tyler Mathisen, co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"

2:45 - 3:35 p.m. Swimming with a Shark: You Only Have to Be Right Once
The NBA's Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it's been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holds-barred conversation, Cuban opens up about his business philosophies and entrepreneurial audacity. Learn from the man who lives a full-court life. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban, serial entrepreneur and investor; owner of the NBA's Dallas Mavericks; star, ABC's Shark Tank; and author, "How to Win at the Sport of Business"

3:35 - 3:55 p.m. Networking Break
If you haven't already done so, use the conference app (via Topi) to connect and network with fellow Iconic attendees. Also, follow @IncLiveEvents and #IconicTour15 throughout the day for live coverage.
Foyer and Lobby

4:00 - 4:45 p.m. Chicago's All-Star Innovators
Speakers: Jason Fried, founder and CEO, Basecamp; author, "Remote," "Getting Real" and "Rework"; and columnist, Inc.; and Matt Maloney, founder and CEO, GrubHub; and Richard Melman, founder and chairman, Lettuce Entertain You Enterprises
Interviewer: Kayla Tausche, co-anchor, CNBC's Squawk Alley

4:45 - 5:50 p.m. Lessons from the Business-Turnaround King Marcus Lemonis
Marcus Lemonis, host of CNBC's The Profit, is in the business of helping others. In this closing session, Lemonis will not only share just how he became the Business-Turnaround King, but he'll also select members of the audience to discuss some of the biggest challenges faced by entrepreneurs and how to overcome them. Got a question? Bring it.
Speaker: Marcus Lemonis, chairman and CEO, Camping World and Good Sam Enterprises and host of CNBC's "The Profit"

6:108:00 p.m. Closing Cocktail Reception Presented by T-Mobile
Spend your remaining time at Iconic:Chicago conversing with your peers, Iconic speakers, local business leaders, Inc. editors and columnists, and CNBC reporters and anchors. Grab a bite, enjoy a drink, and continue to make lasting connections and share your thoughts on the Iconic experience during this fun and casual soiree. Cocktails and hors d'oeuvres will be served throughout the evening. All registered conference attendees are invited to attend.
Foyer and Lobby

Contact iCONIC Tour

  • For sponsorship inquiries, please contact Julie Chisar, National Conference Director | P: 415-343-1530 | jchisar@inc.com

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