Don't expect any start-up to steal the headlines at SXSW this year. The advertising industry is getting most of the attention, said an executive.» Read More
The PGA Tour and Travelers extend the insurance company's title sponsorship through 2024.
Travelers has extended its sponsorship of the Travelers Championship on the PGA Tour for another 10 years. Jay Fishman, Travelers Insurance chairman & CEO, and Tim Finchem, PGA Tour commissioner, discuss the significance of the deal and the support to charitable organizations the tournament provides.
BARCELONA, Feb 27- Fierce competition in the global advertising industry forced Britain's WPP to lower its profit guidance for 2014 on Thursday, wiping more than a billion pounds off its share price and overshadowing its improving trading throughout 2013..
BARCELONA, Feb 27- Fierce competition within the advertising industry forced Britain's WPP to lower its margin guidance for 2014, wiping over a billion pounds off its share price and taking the shine off an acceleration in trading through 2013.. WPP's forecast of organic revenue growth of over 3 percent for 2014 was also seen as below expectations.
The world of mobile advertising can be a tricky one to crack, yet one emerging Android app believes it has the perfect plan.
Junk food marketers may still be able to reach students. Here's how.
Corona Beer is moving beyond the bottle. The brand will be boosting its presence on tap in bars and restaurants.
Breaking down Facebook's success and how advertising through Instagram is driving the social networking site's stock to new levels, with CNBC's Julia Boorstin and Mike Isaac, Re/code senior editor.
Elaine Coverley, head of equity research at Brewin Dolphin, says companies are taking advantage of the uncertain regulation in the e-cigarette sector by advertising.
The stirring ads you see during the Olympics are worth big bucks, and savvy marketers know exactly how to play them.
Feb 14- Interpublic Group of Cos, the no. 2 U.S. advertising company, reported a 3 percent rise in quarterly revenue, mainly helped by growth in its domestic market. Interpublic, which counts Amazon.com Inc and General Motors Co's Cadillac as customers, also said it was targeting 3-4 percent organic revenue growth this year.
Feb 14- Interpublic Group of Cos, the No. 2 U.S. advertising agency, reported a 3 percent rise in quarterly revenue, mainly helped by growth in the United States. Net income fell to $193.1 million, or 44 cents per share, from $313.3 million, or 68 cents per share. Interpublic said it took a pretax restructuring charge of about $60.6 million in the quarter.
PARIS, Feb 13- Advertising agency Publicis fell short of its annual growth target after a slowdown in emerging markets such as China and India caused the fourth quarter to end with a whimper.
SAN FRANCISCO, Feb 12- Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.
Advertisers love plowing money into Facebook, says Jim Cramer discussing Facebook COO Sheryl Sandberg's plans for return on investment for advertisers.
Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a better-than-expected 2.9 percent increase in revenue, helped mainly by growth in its international markets. Omnicom's shares rose 4 percent in premarket trading on Tuesday.
Feb 11- Omnicom Group Inc, the largest U.S. advertising company, reported a 2.9 percent rise in quarterly revenue, helped mainly by growth in its international markets. Omnicom's net income available to common shares was $300.5 million, or $1.13 per share, for the fourth quarter ended Dec. 31 compared with $307.1 million, or $1.13 per share, a year earlier.
Advertisers know they can buy ads on Facebook and get great returns, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about the company's plans to grow their advertising business and protect consumer privacy.
We are way beyond what is a social ad budget, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about her company's strategy to reach consumers on mobile devices, including teens.
Google signed a major advertising deal with comScore to help it win more business from big brands like Kellogg. USA TODAY reports.