Biography on CNBC Enzo Ferrari

Shift Into Overdrive

From an ancient Roman city to the most dangerous race tracks in the world, Enzo Ferrari would make his name synonymous with the fastest cars on earth. He developed a car that had a voice, a presence, a color that said "Ferrari". Ironically the cars were merely a means to finance his obsession — racing and winning.

What made Enzo Ferrari vow revenge on the auto manufacturing giant, Fiat?