Rutgers is proud to announce a Mini-MBA Program on Social Media for Non-Profit Leaders

Social Media for Non-Profit Leaders and Public Officials pro

New Brunswick, NJ, Oct. 22, 2012 (GLOBE NEWSWIRE) -- Rutgers University today announced that Johnson & Johnson and AT&T will participate in the world's first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov. 12-16, 2012, at the Rutgers Center for Management Development (CMD) in New Brunswick, NJ.

Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public Officials program

This nine-module program will present a new citizen-centric communication model that will engage, serve and connect constituents through social media channels. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices. Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, open innovation, measurement and ROI tracking, and multichannel integration.

Both Johnson & Johnson and AT&T will present real-world case studies on the first day of the program during the module on "Community Impact Strategies and Engagement: Doing Well by Doing Good; How Corporations and NPOs are Aligning for Social Impact."

One of the many areas that the Johnson & Johnson Campaign for Nursing's Future highlights is pediatric nursing. One of their commercials, "Name Game," shows what Tom does every day. He's a Pediatric Oncology Nurse at Memorial Sloan-Kettering Cancer Center in New York; he loves his job and says he never wants to retire.

The AT&T "It can wait" campaign garnered more than 1 million pledges not to text and drive. It also included a video that explains the "Anti-Texting While Driving Technology" created at the AT&T Foundry that will help drivers to stay safe behind the wheel.

Space in the first Rutgers Mini-MBA: Social Media for Non-Profit Leaders and Public Officials program is limited. Contact Rutgers CMD immediately regarding discounts for non-profit organizations, corporate sponsorships, and Rutgers alumni. This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits.

About Rutgers Center for Management Development (CMD)

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Jackie Scott, Rutgers CMD Program Manager, at 732-640-1855, email her at, or go online to

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Source:The Rutgers Center for Management Developmentat Rutgers