Radius Global Market Research Offers LoyaltyDeveloper(TM) to Help Smartphone Makers Retain Best Customers

NEW YORK, Oct. 23, 2012 (GLOBE NEWSWIRE) -- The U.S. smartphone market has never been more competitive. Device makers like Apple and Samsung are finding it increasingly difficult to hang onto customers who are bombarded by competitive pitches about product features, service and pricing. Radius Global Market Research, a leading global market research firm, offers LoyaltyDeveloper™, a proprietary approach designed to help these marketers create strategies for retaining their most valuable customers.

Utilizing advanced modeling approaches tailored to the industry's unique business environment, Radius GMR's LoyaltyDeveloper™ works to both identify and address important issues related to customer loyalty.

"Too often, companies have ongoing customer satisfaction tracking systems that yield little to no direction for future action," says Radius GMR's managing director Chip Lister. "With LoyaltyDeveloper™ marketers are able to develop customer satisfaction metrics that predict very specific business outcomes like increasing share of wallet, increasing retention, or building a deeper customer relationship."

After key drivers of loyalty for each customer segment are identified, the Radius GMR team configures them in an interactive, user-friendly simulator. This process allows marketers to test alternative strategies and to differentiate strategies that move vulnerable customers to content customers, versus those strategies that move content customers to loyalists.

"It's important to note that not all customers are your 'best' customers," adds Lister. "LoyaltyDeveloper™ is tailored to each marketer's unique business needs. It helps to identify which customers are the ones you most want to satisfy and to determine what actions are required to build true satisfaction among them."

About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 31 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe.

Brad Drew

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Source:Radius Global Market Research