In Strata Presentation, GfK’s Bentley Will Define Critical Role of Design In Creating Data-Driven Organizations

Data visualization expert will tell how thoughtful design can empower innovation, insights

NEW YORK--(BUSINESS WIRE)-- In her presentation tomorrow at the O’Reilly® Strata Conference in New York City, GfK’s Bitsy Bentley will draw on a wealth of personal experience to explain the central role designers can play in using data to drive organizations.

As Director of Data Visualization at GfK, Bentley has played a vital role in developing everything from infographics to dashboards to customer loyalty data platforms for major hotel chains. Her talk will draw on these experiences to advocate that design should be powerfully focused on the needs of users, and that effective design is essential to delivering the data transparency that enables new and smarter ways of working.

“Presenting at Strata is a milestone for anyone who cares about the intersection of data and design,” said Bentley. “My perspective is that, while data should be the engine of organizations, the designer makes sure that the right pieces of data reach the right people in time to make the best decisions. This is really selective transparency; by studying the situation carefully, the designer can provide windows where they’re needed.”

Bentley’s presentation, “Designing for Data-Driven Organizations,” will take place tomorrow at Murray East in the New York Hilton starting at 1:40PM. The Strata Conference runs from today through Friday and is sold out.

Bitsy designs data visualization applications to tell compelling stories about research data. She develops new methodologies and templates for current GfK design processes and also educates colleagues on current and emergent visualization tools, techniques and best practices. Bitsy holds a B.F.A. in Industrial Design from the University of Wisconsin Stout.

Recently, Bentley was interviewed by the O’Reilly Newsletter and wrote an article about data-driven design for Ad Exchanger.

About GfK

GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.

To find out more, visit or follow GfK on Twitter:

David Stanton, 908-875-9844
Marketing and Communications, Consumer Experiences North America

Source: GfK