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Zions Direct Corporate Bond Market Snapshot for Week Ending October 19, 2012

SALT LAKE CITY, Oct. 24, 2012 /PRNewswire/ -- Zions Direct, the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces its weekly auction results. Since 2006, Zions Direct has auctioned over $2 billion in more than 7,000 fixed-income auctions.

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In auctions closed from October 15, 2012 to October 19, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.59 percentage points, or 59 basis points, higher than comparable bonds reported in FINRA's Trade Reporting and Compliance Engine (TRACE).

Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)

Issuer

Term

Rating

Auction Yield

TRACE

Difference





Avg Yield

(basis points)

Walt Disney Company

1 Month

A

0.85%

0.35%

50

Bank of America / Merrill Lynch & Co

4 Month

BBB

1.13%

0.56%

57

Hewlett-Packard Co

4 Month

BBB

1.22%

0.56%

66

American Express Co

9 Month

BBB

1.00%

0.56%

44

Mondelez / Formerly Kraft Foods Inc.

11 Month

BBB

1.25%

1.01%

24

Metlife Inc

2 Month

A

0.90%

0.35%

55

Morgan Stanley

4 Month

BBB

0.99%

0.56%

43

Citigroup, Inc.

6 Month

BBB

0.87%

0.56%

31

Rio Tinto Finance (USA) LTD

9 Month

A

0.90%

0.35%

55

Ally Fin Inc (FDIC Ins)

2 Month

AA

0.93%

0.22%

71

Bank of America Corp

3 Month

BBB

1.33%

0.56%

77

Honeywell International

4 Month

A

0.85%

0.35%

50

Oracle Corp

6 Month

A

0.90%

0.35%

55

Hewlett-Packard Co

11 Month

BBB

1.25%

1.01%

24

Abbott Labs

1 Month

A

0.91%

0.35%

56

General Electric Capital Corp

3 Month

AA

0.80%

0.22%

58

E.I. Du Pont de Nemours

4 Month

A

0.78%

0.35%

43

Goldman Sachs Group Inc

9 Month

A

1.78%

0.35%

143

Berkshire Hathaway Finance

1 Year

AA

0.92%

0.38%

54

General Electric Capital Corp

2 Month

AA

0.95%

0.22%

73

JP Morgan / Bank One

3 Month

A

1.29%

0.35%

94

Kellogg Co

4 Month

BBB

0.94%

0.56%

38

Emerson Electric Company

6 Month

A

1.16%

0.35%

81

Glaxosmithkline Cap Inc

7 Month

A

1.15%

0.35%

80

Average Difference





59

Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds.

ZIONS DIRECT / BONDDESK® MARKET SNAPSHOT

Corporate Bonds' Average Yields Trade Data* (source: FINRA's TRACE)


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