Direct Response Technologies Unlocks DirectTrack X for Client Use

PITTSBURGH, Oct. 25, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, the architect of DirectTrack, announced that all clients now have access to DirectTrack X (DTX), the next generation of the industry's pioneer affiliate tracking software. The reengineered platform – which also includes the new affiliate section – provides additional scalability, improved software quality, and user-level personalization.

In recent months, select DirectTrack clients have been granted exclusive access to DTX. In addition to a new user interface, these clients witnessed a redesigned architecture that offers faster access to critical business information, superior reporting, and a more intuitive work flow.

"Using the redefined core functionality within DirectTrack X, my team has quicker access to more detailed information about our affiliates – which ultimately lets us work at a faster pace," said Bobby D'Onofrio, business systems analyst for "The new platform puts all of our most needed information at our fingertips."

"Our clients push the boundaries of affiliate marketing and they need a reliable tracking and analytics platform that innovates at the same pace," said George Bordo, General Manager for Direct Response Technologies. "We've taken the innovative technology for which DirectTrack is known and gave it the advanced user experience our customers need."

"It's obvious that the DirectTrack team put considerable thought into the user experience," added Katinka Soto Lucy, Head of Marketing at Abax Interactive. "Our company is data driven and ROI focused, and the new DTX provides me with easier access to the information our customers need most."

With all of the power and capability of DirectTrack, DTX now includes a streamlined user experience. Highlights include:

  • A user interface that is easy to use, simple to navigate, and personalized for each user.
  • A process flow that is engineered for high productivity and instant access to actionable information.
  • An optimized logic layer that provides faster access to data and more integration possibilities using the platform's APIs and software development kit (SDK).

"The client feedback we've received has been overwhelmingly positive, and we are confident that DirectTrack X will delight our client base, impress potential clients, and exceed the expectations of the performance marketing industry," added Bordo.

DTX will be on display at booth #1400 during ad:tech New York at the Javits Center on November 7-8. Visitors may stop by the DirectTrack booth to see a full demonstration and discuss its breakthrough features.

To learn more about DirectTrack X and to see the latest video, visit

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world's most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

The Direct Response Technologies logo is available at

CONTACT: Media Contact: Sandy Barsotti Director, Marketing Direct Response Technologies +1 412-921-6881 x36403 +1 412-952-4028 - cell

Source: Direct Response Technologies