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iFred Announces Local Maryland Organization as Winner of International "Field for Hope" Campaign

WASHINGTON, D.C., Oct. 26, 2012 (GLOBE NEWSWIRE) -- The International Foundation for Research and Education (iFred) today announced that the Maryland-based Kristin Brooks Hope Center (KBHC) has won the nearly four-month long worldwide "Field for Hope" campaign The Kristin Brooks Hope Center raised over $10,000 during the campaign and will be presented a bonus check of $10,000 by Founder of iFred and facilitator of the Field for Hope campaign, Kathryn Goetzke. The Kristin Brooks Hope Center is also proud to announce the grand opening of their new "YES-IMALIVE" crisis center and first teen-to-teen peer helpline in the State of Maryland and the first new one to be launched in over 20 years in the US. The event is being Co-Chaired by Maryland's First Lady, the Honorable Katie O'Malley and NY Times best-selling author and Founder of Post Secret, Frank Warren.

Founder and President of the Kristin Brooks Hope Center, Reese Butler, says the funds raised during the Field for Hope campaign helped make their new crisis center a reality.

"Not only did the Field for Hope campaign stand as a symbol of possibility for those living depression, but it helped our facility launch the next phase of our growth, expansion and outreach," said Butler. "The Field for Hope campaign opened new doors for us in connecting us with teachers, the Boy Scouts and other supporters, helping us launch our anti-bullying campaign, furthering our veterans outreach program and, overall, building upon our core mission. It is a great honor to be part of the work of iFred's international campaign, helping people here in Maryland and around the world find assistance, resources, and treatment for depression especially in times of crisis."

WHAT: Check presentation of $10,000 to winning local Maryland organization for international Field for Hope effort, Grand Opening of the Kristin Brooks Hope Center's new YES-IMALIVE teen-to-teen peer counseling hotline and National Call Center.

WHO: Kathryn Goetzke, Founder of iFred, international not-for-profit and Field for Hope campaign organizer

Reese Butler, Founder & Executive Director of the Kristin Brooks Hope Center

Hon. Katie O'Malley, First Lady of Maryland

Frank Warren, NY Times Best-Selling Author and KBHC supporter and volunteer

WHEN: Today, October 26, 2012 beginning at 5:30 pm until 8:30 pm EST

WHERE: YES-IMALIVE & National Hopeline Network Call Center || 411 Log Canoe Circle Stevensville, MD 21666

The goal of iFred's "Field for Hope" campaign was to plant one million sunflowers around the world in fields of Liberia, Kenya, Nepal, Australia, Germany and the United States to open up discussions about depression in a positive way. Each Sunflower serves as a symbol of light and hope for the 350 million people living with the treatable disease. This unique movement captured the attention of leaders, activists and media from around the world who are working to raise awareness, combat the effects of depression on individuals, communities and nations and use messaging and imagery to offer a positive message of hope around mental illness.

"We are so honored and thrilled to be a part of this celebration of the winning organization for the Field for Hope campaign," said Kathryn Goetzke, Founder of iFred. "I started my business and nonprofit in Maryland, was a part of Leadership Anne Arundel, and have supported the Hopeline and their work for years. It truly moved me to learn that our Field for Hope campaign offered the Center new local access with the boy scouts, teachers, politicians and other groups, enhancing the Center's outreach efforts and expanding its' network.

It is a global tragedy that 1 in 5 teens are suffering in silence with their depression, and that suicide is the 3rd leading cause of death in this age group. Through efforts such as Reese's work at the Hopeline teens can get support from their peers to get them through the rough spots.

Earlier this month, the international community underscored the need for greater connectivity, plans and efforts regarding mental illness and its impact on nations and families during World Mental Health Day, October 10th. As a participant in the mhGAP forum at the World Health Organization in Geneva this month, I learned even more about the increasing numbers of those affected by mental disease and the absolute necessity to work at the community level to help those in need. I can say with some authority that the Maryland-based Kristin Brooks Hope Center plays a very valuable and incremental role in all these initiatives."

The Field for Hope campaign is largest-scale, international effort in history to focus directly on raising funds for depression research and education outreach. In fact, not many people are aware of the severe economic impact depression has on business, commerce and development.

  • Depression is a leading cause of disability worldwide, and the greatest healthcare cost to business accounting for sometimes more than half of all medical dollars paid.
  • Less than 25% of those with depression are getting help for their disease, simply because of negative perception / poor branding / stigma, and only 6.25% are getting adequate detection, diagnoses, and treatment.
  • Despite depression's high treatment success rate, nearly 75% of those suffering from depression do not actively seek nor receive proper treatment (DBSA, 1996).

iFred is a 501(c)(3) organization whose primary purpose in to reduce and eventually eradicate the stigma associated with depression. Depression is treatable, yet fewer than 25 percent of those experiencing a major depressive episode receive treatment, primarily due to the stigma and negative perception of depression. By "shining a positive light" on depression, iFred seeks to positively "rebrand" and "reposition" with the sunflower, the color yellow, and the focus on Hope, to secure that someday 100 percent of depression patients are willing and able to get the help they need.

* grants and awards come from the support of the Mood-Factory.

CONTACT: Lindsey Mask

202-680-4417

press@ifred.org

www.iFred.org

@ifredorg || @fieldforhope || #FFH

Source: iFred Newsroom