Japanese shares reversed gains on Thursday amid caution over earnings while the rest of Asian equities ended higher on bargain hunting.
Steve Shannon, vice president of marketing at Hyundai Motor America, says Super Bowl ads are worth it due to the higher level of engagement and social media involvement as the group spent $8 million to air two ads.
The Super Bowl is the biggest day of the year for Madison Avenue, and this year's is expected to be the most watched, and the most expensive ever.
The Detroit Auto Show has traditionally been the year's kickoff for automakers, but the Consumer Electronics Show has increasingly upended that role.
Technology is transforming virtually every aspect of the automobile, from engines to headlights.
CNBC's Chery Kang reports that South Korea's Hyundai Group plans to raise more than $3.11 billion by selling off its three financial units.
Caution dominated trade in Asia on Monday after a preliminary reading of Chinese manufacturing activity fell to a three-month low in December.
Asia stocks rallied on Friday for a second straight session as investors cheered comments from Fed Vice Chair Janet Yellen.
Asian shares were lower on Thursday as caution ahead of the ECB meeting overshadowed potential gains from Wall Street's record finish.
Japan's benchmark index outperformed on Wednesday while the rest of Asian shaares were subdued as investors awaited direction from central banks.
Asian stocks closed out Tuesday mixed in choppy trade as investors focused on central bank statements and awaited key U.S. economic data.
James Rooney, Chairman at Advanced Capital Partners gives CNBC's Cash Flow his top South Korean stock picks.
Asian stocks widened their pace of losses on Tuesday following a mixed batch of earnings and ahead of the Federal Reserve's policy-setting meeting.
Asian stocks rallied on Monday following record highs on Wall Street late last week and as attention turned to the region's corporate earnings season.
While anchoring in Asia, CNBC¿s Andrew Ross Sorkin mispronounces Hyundai - an error his U.S. colleagues are only too happy to point out!
Optimism over Hyundai Motor's first major makeover of its key models may fizzle as some question whether the redesigns are too conservative.
Hyundai's plan for a conservative redesign of its cars is drawing some criticism. CNBC's Chery Kang reports from Seoul.
Asia pared losses on Friday after the Bank of Japan left monetary policy unchanged and as the U.S. government shutdown dragged into a fourth day.
According to a consumer-brands ranking, autos again heavily influenced the list. See which automakers posted double-digit gains in the annual survey.
Asian stocks pared back some of their losses on Tuesday as investors continued to fret about the future of U.S. monetary stimulus among a lack of market catalysts.