WRAPUP 1-BOJ boosts stimulus for sagging economy, markets unimpressed

* BOJ boosts stimulus by 11 trln yen, creates new loan scheme

* BOJ eases two months in a row; first time since 2003

* BOJ, government jointly pledge to beat deflation

* BOJ expected to cut growth forecasts, push back 1 pct inflation goal

* Industrial output sinks most since March 2011 quake, tsunami

TOKYO, Oct 30 (Reuters) - The Bank of Japan boosted its monetary stimulus for the second month in a row on Tuesday in response to intense political pressure for action and mounting evidence that the world's third-largest economy was on the cusp of recession. In a well-flagged move, the central bank topped up its asset buying and lending programme, its main monetary easing tool, by 11 trillion yen ($137.82 billion) to 91 trillion, broadly in line with what markets had factored in. As a result the yen firmed and benchmark 10-year bonds erased earlier gains driven by some speculation that the central bank might choose to surprise with more aggressive action. It was the first time since 2003 that the conservative BOJ has eased policy for two months in a row. In another rare move, the central bank issued a joint statement with the government pledging their combined efforts to shore up the economy and pull it out of deflation. ``The BOJ will pursue powerful monetary easing aiming for 1 pct inflation and until that goal comes into sight,'' said the statement, signed by BOJ Governor Masaaki Shirakawa and Economy Minister Seiji Maehara. But both neither BOJ's stronger language nor its new plan to supply banks with low-interest long-term funds without limiting the amounts available managed to impress analysts, who expected pressure for more monetary easing to persist. ``The problem is not banks' ability to lend,'' said Masayuki Kichikawa, chief Japan economist at Bank of America Merrill Lynch in Tokyo. ``The problem is a lack of demand for loans due to deflation and a high exchange rate. The markets will continue to expect more from the BOJ.'' Tuesday's move follows a similar-sized stimulus, worth just over 2 percent of Japan's GDP, in September and a steady stream of poor economic data that spurred politicians' calls for more easing to shore up an economy that was losing traction faster than thought even a month ago. Just as its post-tsunami reconstruction mini-boom tapers off, China's economy downshifts and Europe's debt crisis weighs on business confidence, Japan has also been faced with the economic fallout from a territorial dispute with Beijing. Since the conflict flared up last month, companies, including carmakers Honda and Toyota, have been slashing sales and profit forecasts and rethinking investment plans in their top export market. Data on Tuesday showed output from Japan's factories fell last month at the fastest rate since the aftermath of the March 2011 earthquake. The output data followed equally grim export figures, business confidence surveys and price data.

Adding to the pressure on the central bank is its pledge made in February to achieve 1 percent price growth, and its admission that it will need more time to get there. As widely expected the central bank cut its growth and price forecasts in a semi-annual review.

LITTLE STIMULUS EFFECT A decade-long downward creep in consumer prices has come to symbolize all the ailings of an economy that until the 1980s seemed unstoppable: shrinking and ageing population, subdued consumption and business investment. Saddled with the developed world's biggest debt burden, the government has been looking to the BOJ to end the vicious circle of price declines that prompt businesses and consumers put off spending and investment. In a rare move, Economics Minister Seiji Maehara attended the BOJ's meeting on Tuesday and before doing so kept up the pressure, telling reporters that he expects the central bank to pursue ``strong monetary easing'' to achieve the inflation goal. Government representatives can attend BOJ policy meetings but they cannot vote on monetary policy. Cabinet ministers usually send their deputies instead of participating themselves. Many economists say the BOJ's move will have little direct effect of stimulating the economy with markets already flush with cash. Its main impact may be psychological -- shoring up market confidence with a commitment to maintain ultra-easy policy and helping exporters by keeping sharp yen rises in check. Bank lending rose just 1 percent in the year to September even as the BOJ pumped more than 60 trillion yen so far via its asset buying and lending programme, as companies remain reluctant to borrow for investment due to the murky outlook. The central bank sees room to boost purchases in Japan's 685 trillion yen market for government bonds. But some in the bank worry that trying to nudge down yields further could distort markets with five-year bonds now yielding less than 0.2 percent. Japan's economy outperformed most Group of Seven peers in the first half of this year thanks to 18 trillion yen spend on reconstruction. But sagging exports and a strong yen have led some analysts to project Japan may fall back into recession.