CHICAGO, Oct. 30, 2012 (GLOBE NEWSWIRE) -- Two leaders in content monitoring and management have struck an exclusive agreement to provide marketers with access to the world's most comprehensive database of news – integrating real-time monitoring of tens of thousands of global print and broadcast news sources with real-time social media engagement.
Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, announced the agreement to fully integrate news content from LexisNexis® Legal & Professional, a leading global provider of content and technology solutions, into its online monitoring software. The relationship seamlessly integrates LexisNexis worldwide content from more than 20,000 news sources with Cision's broadcast and eNews Internet monitoring, all easily accessed using Cision software.
"Cision is the only PR and marketing software supplier to fully integrate LexisNexis global news content," said Peter Granat, CEO of Cision North America. "The exclusive agreement to provide our U.S. customers with LexisNexis news content, combined with our real-time monitoring of Internet, social and broadcast media, enables Cision to deliver the most comprehensive news and information monitoring solution available to public relations and marketing professionals."
"We're delighted to broaden and deepen our long-term relationship with Cision," said Tom Ogburn, LexisNexis Legal & Professional vice president and managing director of Business Insight Solutions. "Cision's prominence in marketing and PR services and LexisNexis premium news and business content is a powerful combination. Together, we're able to effectively serve an extremely influential and important audience, providing them with trustworthy news insights for better decision-making."
Under terms of the agreement, users of the award-winning Cision marketing and PR software platform gain worldwide access to the extensive archive of LexisNexis content to monitor and analyze their news coverage. Cision's clients are able to search the LexisNexis content database, receive alerts as new content is posted, and quickly understand what's being said about their organization, brands and competitors or virtually any topics they choose across the globe.
With the LexisNexis content, Cision provides the industry's most comprehensive monitoring solution, seamlessly integrating content from all media channels into a single online software application. Now featuring real-time access to thousands of LexisNexis traditional news sources as well as online news, broadcast news and multiple social media platforms, Cision provides marketing and PR professionals with the background and insight they need to manage their campaigns more effectively than ever.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.
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Vice President, Marketing & Public Relations
LexisNexis Legal & Professional
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Source: Cision Chicago