NEW YORK, Oct. 30, 2012 (GLOBE NEWSWIRE) -- SKIM, an international market research agency, will co-present "A Consultant, Researcher & Client Walk Into a Bar: Roles and interactions between stakeholders of the consumer insights process" with research experts from The Boston Consulting Group and Burger King. The session will take place at The Market Research Event (TMRE) 2012 on November 13 at 11:15 am in Boca Raton, Florida. Attendees will learn how consultants, market researchers and clients can work together, combine perspectives and add value to the process of gaining consumer insights to make impactful business decisions.
Session presenters will include Mauricio Bermudez, senior director, Consumer Insights at Burger King Corporation, Gabriela (Gaby) Barrios, project leader, Center for Consumer Insight at The Boston Consulting Group, and Juan Andrés Tello, director, Consumer Americas at SKIM.
The consumer insight process brings together multiple stakeholders working to achieve one goal: making better consumer-driven business decisions. However, interactions between practitioners can actually hinder the process. Differing skills, individual agendas and conflicting measures of "success" can make the process rocky and less effective. This study brings together three unfiltered views of the insights world – those of a client, a researcher, and a consultant – providing an honest look at what we should learn from each other to make the process increasingly seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.
TMRE brings together more than a thousand consumer insights executives, with more than 65 percent being from client side companies. The conference will host more than 140 sessions and 175 speakers focusing on the researcher's transformation to strategic consultant. SKIM representatives will be in booth #313 throughout the show. For more information visit www.skimgroup.com/tmre-2012.
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit www.skimgroup.com for more information.
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