TOA Technologies, Field Service Management's Visionary Leader, Builds Strong Momentum In Third Quarter 2012

CLEVELAND, Oct. 31, 2012 /PRNewswire/ -- Companies of all sizes worldwide are recognizing that it is not just sales, marketing and customer support that lead to bottom-line improvements and enhanced customer satisfaction. In order to truly perform from the sales floor to the customer's door, they must deliver high-quality field service. Recently named a "Leader" in field service management according to Gartner, TOA Technologies' applications holistically meet market demand for solutions that improve customer service, reduce operational costs and deliver immediate return on investment.


As evidenced by its global growth and entrance into new vertical markets, a strong partnership with, and a new rapidly deployable and scalable field service solution for the mid-market, ETAdirect Professional, TOA Technologies has gained significant momentum in the third quarter 2012.

"The potential of cloud, mobile and social technologies to improve business results is no longer strictly limited to the consumer market," said Yuval Brisker, co-founder and CEO, TOA Technologies. "It's the convergence of these mega-trends, when integrated into enterprise software solutions, that allows organizations large and small to realize tremendous efficiencies, increase collaboration and enhance customer service. We are pleased to be recognized by Gartner for being a thought leader in applying the Nexus of Forces – the coming together of the mobile, social and cloud revolutions – to maximize the value of ETAdirect within our customers' business processes.

"We're seeing a growing demand for our ETAdirect solutions from global organizations of all sizes and diverse industries – from field marketing providers in the Netherlands to utilities in the United States to telecommunications in Latin America to contractors in Australia. In fact, five customers in four countries on three continents have chosen TOA Technologies' ETAdirect Professional since it became available in July. It's clear that our time-based approach to field service management and the drive to help mobile workforces learn, predict, optimize, collaborate and communicate is unique and in high demand around the world," said Brisker.

In the third quarter 2012, TOA Technologies:

  • Introduced ETAdirect Professional – a quick to deploy and complete field service management solution for mid-market companies in any industry.
  • Launched its partnership with, as well as the AppExchange debut of ETAworkforce, TOA's solution for Salesforce users.
  • Accelerated its partnership with at Dreamforce, the Salesforce user conference and one of the largest cloud computing events in the world with appropriate fanfare. At the show, TOA presented its new branding with a 1960s-inspired theme that took over San Francisco, effectively and memorably announced the dawning of a new age for field service optimization. Learn more at
  • Announced its first ETAdirect Professional and ETAworkforce customer –Racktime Sales & Marketing Services, a field marketing company in the Netherlands.
  • Added new customers across four countries, including TOA's first customer in Australia.

"TOA Technologies' continued momentum and accomplishments in 2012 prove that businesses around the world are looking for a new breed of enterprise software solution partners who think and act flexibly, take the long view and don't just promise, but guarantee results. Customers want solutions that are reliable, easy to deploy, easy to maintain and easy to use. That's why they're choosing TOA Technologies for field service management."

For more information about TOA Technologies and its ETAdirect solution suite for field service management, visit

About TOA Technologies
TOA Technologies is the leading provider of field service and mobile workforce management applications. ETAdirect, TOA's patented platform, improves customer service while dramatically reducing operational costs and delivering immediate and lasting return on investment. As the industry's only complete on-demand solution, ETAdirect uses time-based pattern recognition and predictive analytics to provide the most advanced and accurate field service management application on the market. ETAdirect reduces customer wait times while increasing field workforce efficiency. TOA's solutions are cloud-based, quickly deployed, highly configurable and easily integrated with existing CRM, ERP and other solutions.

Across four continents, ETAdirect manages mobile workforces for some of the world's most recognizable global brands in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries. Named a Leader in the Gartner Magic Quadrant for Field Service Management, 2012, TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America and Australasia.

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Yuval Brisker

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Kayleigh Fitch

SOURCE TOA Technologies