NEW YORK, Oct. 31, 2012 /PRNewswire/ -- One in six men during their lifetime will hear these heart stopping words from their doctor, "You have prostate cancer." In the US alone, almost 241,740 new cases will be diagnosed this year. As the battle against cancers affecting men rages on, luxury grooming brand The Art of Shaving, joins in the fight by teaming up with the pioneering global men's health charity, Movember.
Founded in Australia, Movember has developed into a global movement engaging guys to grow and women to support the Mo - slang for moustache – for the 30 days of November. Along the way, these participants raise awareness and funds for men's health, specifically prostate and testicular cancer initiatives. The Art of Shaving encourages their well kempt brethren to grow and groom bold Mo's and participate in Movember's 6th annual US fundraising event.
To participate, men and women start by registering on movember.com. From there, men must start Movember 1st clean shaven and grow their Mo for the month. As the Mo grows, it becomes the "hairy ribbon" for men's health, and the guys growing them become walking billboards for 30 days. Each moustache sparks important conversations about men's health. The Art of Shaving is preforming their civic duty on Movember 1st and invites all registered MoBros to a complimentary Movember Hot Towel Shave available at the brand's luxurious Barber Spa locations. (Limited time only, appointments highly encouraged, contact your local The Art of Shaving Barber Spa for availability.)
The Art of Shaving is calling on the members of their "brotherhood of shaving" across the country to register to participate, and pledges to match team donations made at "The Art of Shaving" stores or via the brand's Movember team, up to $25,000. Visit https://brotherhood.theartofshaving.com/movember for more information. The brand kicks off the partnership, and helps all MoBros keep it neat this growing season, with the release of the limited edition Horn Moustache Comb and grooming book, The Moustache Grower's Guide written by Lucien Edwards. The Art of Shaving knows there's nothing wrong with a little competition to spur things on, so the brand will award top Movember fund raisers with The 4 Elements of the Perfect Shave, their trademarked wet-shave regimen based on the philosophy: Prepare, Lather Up, Shave, and Moisturize.
"For more than 15 years, men have trusted The Art of Shaving to provide the ultimate in grooming and skin care advice. Beyond this, we believe supporting Movember is a great opportunity to help improve the lives of men around the world through awareness and education," said Todd Brisky, Managing Director, The Art of Shaving. "We are committed to helping men achieve the perfect shave everyday with our products, services and consultation, and during Movember we encourage men to grow the perfectly groomed moustache for an outstanding cause."
"Movember is about men growing and women supporting the growth of real moustaches to open up much needed dialogue around men's health issues. We've found that each moustache generates 2,413 conversations in-person and on-line during the month, raising awareness which is saving and changing lives," said Adam Garone, CEO and co-founder of Movember. "Our success is due to the 855,203 amazing supporters who participated globally in 2011, raising $126.3 million to change the face of men's health."
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.
About The Art of Shaving
P&G Prestige's The Art of Shaving is considered the world's leading premium shaving brand with its essential oil based grooming products, high-end shaving instruments, and a retail chain dedicated to men's shaving. Inspired by the professional training and classic heritage of traditional men's barber services, The Art of Shaving is positioned to become a prestige leader in the $43 billion dollar male grooming industry which is growing at a faster rate than the female beauty business. What started in 1996 with husband-and-wife founders Eric Malka and Myriam Zaoui's one small store in Manhattan has evolved into an extensive collection of 88 male-focused luxury retail shops across the country – over half of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments.
SOURCE The Art of Shaving