World's Most Highly Anticipated LED Light Bulb Hits Retail Market This Month

HARTLAND, Wis. and SAN JOSE, Calif., Oct. 31, 2012 (GLOBE NEWSWIRE) -- In a move that marks a major milestone in the nation's transition to energy-efficient lighting, SWITCH Lighting™, the maker of the first true LED replacement for the incandescent light bulb, announced today that its award-winning, highly-anticipated LED light bulbs are now available at over 350 participating Batteries Plus stores nationwide.

The SWITCH60, a 60 watt-equivalent A-type LED bulb, is currently available for purchase while the SWITCH40 and SWITCH75, 40 watt-equivalent and 75 watt-equivalent LED bulbs, will be available at participating Batteries Plus stores beginning in November.

SWITCH Lighting executives say they chose Batteries Plus, the nation's largest and fastest-growing battery and light bulb franchise, as a national retail partner for mainstream market distribution because of its highly-trained store owners and staff who can best educate customers on all aspects of the light bulb.

"We're thrilled to announce Batteries Plus as a national retail partner," said Tracy Bilbrough, CEO of SWITCH Lighting. "SWITCH has worked hard to bring our bulbs to market and we know that Batteries Plus is the perfect showcase for our family of products. Franchise owners and employees are given extensive training on light bulbs and LED technology, so we know their retail and business customers will be in good hands."

SWITCH LED bulbs provide the same warm, familiar glow of an incandescent light bulb with the same light output while using up to 80% less energy. They fit into standard light sockets, are dimmable, and can be used in the same manner as any incandescent or compact fluorescent light bulb—in any orientation, any fixture and any location. SWITCH bulbs pose no environmental hazards and have no toxic ingredients (unlike the mercury found in CFLs). The company's proprietary LQD Cooling System offers the best thermal management in the industry, using an innovative blend of proprietary technologies - a coolant made of liquid-silicone and a patented, highly reliable, and efficient driver – and overall electronic design.

SWITCH's bulbs last up to 25 times longer than an incandescent light bulb – up to 25,000 hours – and the SWITCH60, for example, saves consumers approximately $130 on an energy bill over the light bulb's lifetime depending on usage.

They've been widely praised for their sleek industrial design and have even been featured as a work of art in several art galleries. In addition, the SWITCH75 was a Consumer Electronics Show 2012 Innovations Honoree, was named by TIME Magazine as one of the 50 Best Inventions of 2011 and also received a silver rating in the prestigious Edison 2012 Awards.

"We pride ourselves on selling products that are on the forefront of technology and those that can help our customers save money – SWITCH LED light bulbs will definitely help us accomplish both of these goals," said Russ Reynolds, Batteries Plus CEO. "Light Emitting Diodes (LEDs) are considered the best energy-saving lighting option, and SWITCH LED light bulbs are an exact replacement for old incandescent light bulbs. There's no compromise – consumers can use them in any orientation – fully enclosed and even recessed – anywhere, to provide light indoors and outdoors. SWITCH LED light bulbs are also compatible with most standard dimmers," said Reynolds.

"As federal legislation mandating better energy-saving light bulbs continues to take effect – gradually phasing out most incandescent light bulbs in the marketplace by 2014 – consumers and businesses will be seeking an equivalent replacement light bulb. We're proud to offer our retail and business customers the best LED light bulb on the market," said Reynolds.

Batteries Plus, a longtime leader in the $30.7 billion U.S. battery replacement market (Source: Freedonia Research Study), added light bulbs to its offerings in 2010 and began providing expert lighting training to its store owners and staff when it became apparent that federal mandates would create huge demand for energy-efficient lighting. With access to more than 40,000 types of batteries, light bulbs and accessories, Batteries Plus has the widest selection of battery and light bulb products available and offers unmatched service to consumers, businesses, and government entities at the national and local levels. With its highly trained staff and its growing concentration of franchises around the country, the chain has been well-positioned to take the lead in light bulb sales and education as it has done for batteries over the past three decades.

About Batteries Plus

Batteries Plus is the nation's first, largest and fastest-growing battery and light bulb franchise with over 525 locations in 46 states and Puerto Rico. Batteries Plus is owned by Roark Capital Group, an Atlanta-based private equity firm. Roark's current franchise portfolio includes companies such as: Carvel Ice Cream, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee International, McAlister's Deli, FASTSIGNS, Massage Envy, Arby's, Primrose Schools, Wingstop, Pet Valu and Auntie Anne's. With access to more than 40,000 types of batteries, light bulbs and related accessories, Batteries Plus has the widest selection of battery and light bulb products available and offers unmatched service to consumers, businesses, and government entities at the national and local levels. Batteries Plus stores are equipped to design, assemble, rebuild and test custom battery packs. Batteries Plus continues its reign as the undisputed leader in the expanding $30.7 billion U.S. battery replacement market and in the rapidly growing U.S. light bulb replacement market estimated to be at $17 billion*. To learn more about our exciting franchise opportunities, please visit *Freedonia Research Study

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About SWITCH Lighting

SWITCH Lighting™ is dedicated to innovative design and technologies that create cost-effective, long-lasting, energy-efficient LED lighting solutions for consumers and businesses. SWITCH Lighting is backed by VantagePoint Capital Partners and advised by Cradle to Cradle® writer and sustainability expert Bill McDonough. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about SWITCH Lighting and SWITCH products, please visit Follow SWITCH on Twitter at: or like them on Facebook at:

CONTACT: Media contacts: For Batteries Plus: Aaron Gessner, Fishman PR, (847) 945-1300 x232, For SWITCH Lighting: Deanna Siste Grayling Connecting Point (415) 442-4020

Source: Batteries Plus