Direct Response Technologies Enhances Its DirectTrack X Internationalization Capabilities

PITTSBURGH, Oct. 31, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, has enhanced the internationalization functionality within its DirectTrack X (DTX) affiliate and advertiser interfaces. With flexibility in mind, DTX client-facing interfaces now can be customized to quickly launch programs into any country using localized languages and currencies.

Based on the enhanced DTX international features and its strength and reputation in global markets, ikoo recently upgraded its DirectTrack agreement and signed a longer-term contract. Headquartered in Dubai as an integrated digital marketing solution provider, ikoo is once again paving the way in the Middle East and North Africa with its Performance Network platform.

"The middle eastern affiliate community has complex needs and high expectations," said Mohammad Khartabil, Director of Performance Advertising at ikoo. "After an extensive evaluation, we determined that DirectTrack had the flexibility, scalability, and global presence we needed to successfully expand our network."

"We continue to drive new functionality within the new DirectTrack X platform to provide our global networks and merchants with the innovative tools they need to grow their digital relationships," said George Bordo, general manager of Direct Response Technologies. "Our international expertise has grown beyond technology to become a complete end-to-end knowledge solution – one that helps our clients quickly understand how to navigate the operational challenges associated with doing business on a global scale."

In addition to the new internationalization features, DirectTrack X is now enhanced with a superior user experience, drill-down traffic trending analysis, conversion breakdown reports, and user-level customization. Other highlights include:

  • A user interface that is easy to use, simple to navigate, and personalized for each user.
  • A process flow that is engineered for high productivity and instant access to actionable information.
  • An optimized logic layer that provides faster access to data and more integration possibilities using the platform's APIs and software development kit (SDK).
  • Analytical reports designed to meet the demands and challenges of the current performance marketing industry landscape.

"As one of the privileged few clients to gain early access to DTX, our team was very impressed with the sleek new interface and the faster data access," added Khartabil. "When you operate one of the largest Arabic display networks in the Middle East and North Africa, you need to move quickly and DTX allows us to stay ahead of the competitive curve."

DTX will be on display at booth #1400 during ad:tech New York at the Javits Center on November 7-8. Visitors may stop by the DirectTrack booth to see a full demonstration and discuss its breakthrough features. To learn more about DirectTrack X and to see the latest video, visit www.directtrack.com/dt/directtrack-dtux.

About ikoo

ikoo is an integrated digital marketing solution provider offering reliable, unique, and valuable digital marketing solutions. ikoo's solutions consist of innovative products serving specific campaign objectives that are combined with advanced audience targeting, and are executed on various networks.

Boasting the largest online Arabic Display Network in MENA, and the region's first and only Performance Network is proof of ikoo's continuous commitment to bringing the latest innovative solutions for online advertising needs that are sure to exceed a campaign's objective. Founded in 2005 under the name E-Marketing, ikoo rebranded itself in 2009 and became part of Jabbar Internet Group. For more information, visit www.ikoo.com.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world's most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

The Direct Response Technologies logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13580

CONTACT: Media Contact: Sandy Barsotti Director, Marketing Direct Response Technologies +1 412-921-6881 x36403 +1 412-952-4028 - cell sbarsotti@directresponse.com

Source: Direct Response Technologies