Samsung's S9 is likely to sell below expectations based on the sales figures of Apple's iPhone X, says Ray Wang of Constellation Research.
Patrick Moorhead of Moor Insights & Strategy says the new features on Samsung's latest smartphones will likely appeal to consumers.
Buyers are holding onto better-made mobile phones longer and price competition is hotter as quality improves, says Kiranjeet Kaur of IDC.
Here's a first look at the Galaxy S9, Samsung's new flagship smartphone.