Beauty Industry Insider and Innovator Joins Growing Brand
IRVINE, Calif.--(BUSINESS WIRE)-- Arbonne International, LLC (Arbonne) today announced the appointment of Michael D’Arminio as Chief Creative Officer. D’Arminio, who was most recently Chief Creative Officer at philosophy, will lead the creative, marketing and product development teams.
“I am thrilled to welcome Michael to Arbonne’s executive team,” said Kay Napier, Arbonne CEO. “Michael is an industry-leading skin care marketing executive with more than 18 years of experience. A beauty industry insider, Michael has helped shape the marketing and creative vision for some of the world’s best-known beauty brands and now brings that expertise and talent to Arbonne’s creative, marketing and product development teams. We are excited to have him on board,” said Napier.
“In just a short time, I’ve already seen how incredible Arbonne is and how much brand equity and growth potential it has, especially in terms of brand positioning, product innovation and creative development,” explained D’Arminio. “When you combine state-of-the-art marketing tools and cutting-edge products you create a sustainable formula for success. To accomplish this we will partner with our internal sales support team and position our company ─ and our Independent Consultants ─ for amazing growth.”
D’Arminio began his career in global advertising and worked at Ogilvy and Mather and Donna Karan International. More recently, he was VP of Global Marketing and Creative for Unilever Cosmetics International, Coty Prestige and L’Oreal.
About Arbonne International
Founded in Switzerland in 1975, Arbonne International, LLC, creates personal care and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery. Delivering on the Company’s commitment to pure, safe and beneficial products, Arbonne’s personal care and nutrition formulas are vegan certified and adhere to a strict Purity and Safety Ingredient Policy. Arbonne products are available at arbonne.com or through an extensive network of Arbonne Independent Consultants in the United States, Canada, Australia and the United Kingdom. Arbonne is a privately held company and is headquartered in Irvine, Calif. For more information, including ingredient information, please visit www.arbonne.com.
Source: Arbonne International, LLC