Research and Markets: Online Shopping Habits of Business Executives in North America, 2012-2013: 90% of North American Business Executives Mostly Favor 'Multi-Brand Websites' When Online Shopping

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of Canadean Ltd's new report "Online Shopping Habits of Business Executives in North America, 2012-2013" to their offering.

This report is the result of an extensive survey drawn from Canadean's exclusive panel of North American business executives. This report provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender and annual income.

Key Market Issues:

Overall, 52% of business executives stated that their 'planned' online purchases ranged up to '81% and above', while 58% of business executives declared that their 'impulsive' purchases are '20% and below'.

In total, 90% of North American business executives mostly favor 'multi-brand websites' when online shopping. In addition, 'single brand websites' and 'auction sites' are other popular types with 53% and 42% using these respectively.

A high percentage use, 'tablet PC or iPad', 'desktop computer' and 'Laptop / Netbook', and 'mobile phone (Smartphone)' to research and purchase a product online.

Key Highlights:

'Online retailing', 'department stores', and 'drug stores and health and beauty stores' are the top three retail channels for shopping as identified by the business executives.

The survey reveals that 43% of business executives spend between 'US$51-100' per visit when shopping online, while 32% spend between 'US$21-50' per visit.

In total, 42% of business executives acknowledged that they 'always' prefer 'search engines' as the initial start point for online product research and purchasing.

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Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: E-Business, Retail

Source: Research and Markets