Kantar Retail: New report shows Amazon challenging Walmart as Power Retailer of the future

LONDON--(BUSINESS WIRE)-- Amazon is challenging Walmart as a Power Retailer of the future according to America’s leading manufacturers who have ranked the top movers in the next 15 years in Kantar Retail’s 2012 PoweRanking report.

Walmart is still out in front as the number one Power Retailer but other retailers are closing in – Amazon saw an increase of 9.3 points, placing it fifth as a future Power Retailer.

The gap is narrowing between the top four Power Retailers, Walmart, Target, Kroger and CostCo – showing how significantly retailing is changing with consumers moving towards multi-channel and discount retailers.

The annual PoweRanking study – now in its 16th year – included input from 600 retailer and manufacturer respondents in the US to benchmark how they view each other in the most important areas of the manufacturer/retailer relationship.

The overall lesson to be drawn from the study is the importance of customer centricity to both partners. Those companies that ranked as best in class had strategies that aligned with those of their partners and placed customers at the heart.

Key findings from the PoweRanking 2012 report are:

  • As well as being named a Power Retailer, Walmart also retained its top spot in the overall Composite, scoring 51.9%, only 2.3 points down from its score last year.
  • Discount retailers, such as CostCo and Dollar General, saw significant improvement in this area – reinforcing that the value chain is where the most dramatic growth has been in a difficult economic environment.
  • In the supplier section, retailers again ranked P&G “Best of the Best” although Unilever made up significant ground on its major rival across a number of individual measures.
  • Nestle has made significant progress this year in a number of areas, particularly in the “Supply Chain Management” metric where it was up 6.3 points and surpassed Unilever to fourth place. The performance reflects Nestle’s efforts to resolve some of its challenges in its supply chain.

Wayne Levings, Kantar Retail CEO, said:

“These results, while US-based, provide fascinating insight for other markets. UK manufacturers and retailers could learn from the lessons outlined in this report and focus on becoming true partners to succeed. To do this, they need to align their strategies while always focusing on the customer in their actions.”

For information visit www.kantarretail.com.

Sanjay Mistry
PR Consultant

Source: Kantar Retail